Business

Churn Rate

The percentage of customers who cancel their subscription in a given period. Low churn indicates product-market fit and customer satisfaction. The inverse of retention.

Related terms

mrr product market fit retention

Related terms & pages

MRR (Monthly Recurring Revenue)

The predictable monthly revenue from active subscriptions. The most important metric for SaaS busine...

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Product-Market Fit

The point at which a product satisfies a strong market demand. Achieved when users are actively seek...

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Retention

The ability of a product to keep users coming back over time. Measured as the percentage of users wh...

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Strategy & Discovery

Research-driven strategy that aligns vision with market reality

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