Business

MRR (Monthly Recurring Revenue)

The predictable monthly revenue from active subscriptions. The most important metric for SaaS businesses — it shows the health and growth trajectory of the business.

Related terms

saas churn rate arr

Related terms & pages

SaaS (Software as a Service)

A software distribution model where applications are hosted in the cloud and accessed via subscripti...

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Churn Rate

The percentage of customers who cancel their subscription in a given period. Low churn indicates pro...

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Strategy & Discovery

Research-driven strategy that aligns vision with market reality

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Design & Experience

Beautiful, intuitive interfaces that users love

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