Product

User Journey

A visualization of the process a user goes through to accomplish a goal with your product. Maps every touchpoint, emotion, and decision from awareness through conversion and retention.

Examples

•Signup → onboarding → first value → habit formation
•Discovery → evaluation → purchase → post-purchase support

Related terms & pages

User Persona

A semi-fictional representation of your ideal customer based on research and data. Personas help tea...

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User Research

The systematic study of target users to understand their behaviors, needs, and motivations through o...

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Conversion Rate

The percentage of visitors who complete a desired action — signing up, purchasing, or upgrading. A k...

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Strategy & Discovery

Research-driven strategy that aligns vision with market reality

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