Product

User Persona

A semi-fictional representation of your ideal customer based on research and data. Personas help teams make user-centered decisions by keeping a specific target user in mind.

Examples

•'Startup Sarah' — a non-technical founder who needs to ship fast
•Detailed profiles with demographics, goals, pain points, and behaviors

Related terms

user research user journey

Related terms & pages

User Research

The systematic study of target users to understand their behaviors, needs, and motivations through o...

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User Journey

A visualization of the process a user goes through to accomplish a goal with your product. Maps ever...

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Strategy & Discovery

Research-driven strategy that aligns vision with market reality

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Design & Experience

Beautiful, intuitive interfaces that users love

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